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THIS IS A BRIEF OVERVIEW FOR SEO WHICH HAS BEEN CREATED FOR TRAINING PURPOSE

SEARCH ENGINE OPTIMIZATION:

WHAT DOES SEO MEAN:

Search engine optimization is the process of affecting the visibility of a WEBSITE or a WEBPAGE in a SEARCH ENGINE  IN NATURAL AND AN UNPAID WAY.

HISTORY OF SEO:

WEBMASTER and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early WEB. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a SPIDER to "crawl" that page, extract links to other pages from it, and return information found on the page to be INDEXED.The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an INDEXER, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

TYPES OF SEO:

BLACK HEAD SEO :DOES NOT FOLLOW ANY GOOGLE UPGRADES AND RULES.

GREY HEAD SEO :PARTIALLY FOLLOWS GOOGLE UPGRADES AND RULES

WHITE HEAT SEO :COMPLETELY FOLLOWS GOOGLE UPGRADES AND RULES

WHY IS BASICALLY SEO DONE:

Page rank :PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. When search engines were first developed, they ranked all websites equally and would return results based only on the content and meta tags the pages contained. 

To increase the page rank of the site and to bring the website in the priority links of any search engine .

SOME SEO TIPS:

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it. 

Some important terms related to seo

Algorithm:it is an effective method for solving a problem expressed as a finite sequence of steps.Algorithms are used for calculation and data processing,and have a list of well-defined instructions for completing a task.

anchor tag:text used to create links to the other pages.Text is displayed as a link instead of the url for the ink being displayed . An anchor can point users to another web page, a file on the web , or even an image or sound file.

Back Links: Links that are directed to your site from another web site on the web.

Black-Hat SEO:Unethical SEO Strategies.

BLog: A website where enteries are written in chronological order and commonly displayed in reverse chronological order.

Blog Roll:A list of links to other blogs or websites that the author of the blog regularly likes to read.

Crawlers:Search Engine programs that crawl from one site to another,following the links given to them or included in the page they are examining , see spiders.

ERROR 404:A website error that appears when a specific URL cannot be found and no other indicator that the websites exists is apparent.

Google Analytics :A website statistics measurement program,

Google Sandbox-The google sandBox is an aleged filer placed on new website.The best way to describe the google sanbox would be to say that the new website is given a probation period.so it is kept in lower than expected for search ,prior to being its full value for backlings and content wirtten.

Grid Hosting-Grid Hosting Technology is a flexible hosting platform that distribute your website content among multiple servers as opposed to just one server(Shared Hosting).

Header tag-The html tag that denotes the header of web pages(represented by h1,h2.h3 etc).

Hierarchical -The chain of command ie the way authority is organized the level of authority)

IMG ALT TAGS:An HTML tag used to define alternate text in place of a graphic in the event that the graphic cannot be displayed.

KEYWORD PROMINENCE:This means how close to the beginning of the page's Title,Heading tags or Meta description your keyword or keyword phrase is placed.

Keyword Spamming:The practice of overusing keywords in an attempt to trick search engines into ranking a website higher in search engines.

Landing Page:The web page to which visitors are directed when they click through an advertisement.

Meta Tag: Web Pages often include metadata in the form of meta tags.Description and keywords meta tags are commonly used to describe the Web page's content.Most search engines use this data when adding pages to their search index.

Off-Page Optimization:Strategies for  search engines optimization that are done off the pages of a website to maximize its performance  in the search engines for target keywords related to the page content.Examples can be:obtaining links from high ranking publisher sites, Search Engine submission;directory submission;social media and bookmarking sites;anything to gain traffic back to your site and show your site as an authority.  

On-Page Optimization: Factors that have an effect on your web site or web page that will be listed in the natural search-engines results pages.A few examples of on-page optimization include the html code,meta tags, keyword placement and keyword density along with performing other tasks to crate a search-engine friendly site.

Organic Keywords:Keywords that appear naturally on web pages and draw decent search engines rankings.These are usually keyword advertising programs or other paid advertising efforts are involved.

Organic SEO-Stictly speaking,seo effor that are integrate with web site design and do not require a monteary investment.