TYPES OF SEO:
BLACK HEAD SEO :DOES NOT FOLLOW ANY GOOGLE UPGRADES AND RULES.
GREY HEAD SEO :PARTIALLY FOLLOWS GOOGLE UPGRADES AND RULES
WHITE HEAT SEO :COMPLETELY FOLLOWS GOOGLE UPGRADES AND RULES
WHY IS BASICALLY SEO DONE:
Page rank :PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. When search engines were first developed, they ranked all websites equally and would return results based only on the content and meta tags the pages contained.
To increase the page rank of the site and to bring the website in the priority links of any search engine .
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